'50
'60
'90
This tradition has been perpetuating during the centuries, passing over fashions and wars.
On the contrary, driving fashions in time and anticipating the needs and desires of the few people (at that time) who could afford such luxurious piece of art.
Therefore, even the hardest moments Italy passed could not kill this tradition.
Wood coating industry developed together with cabinet-making art, becoming in turn an “art”.
A technological art but strictly linked to the former one.
Whatever else should a posh furniture be without a proper and “right” coating?
Nothing else but a PIECE OF WOOD.
Here is an example of 15th Century Tuscany Renaissance furniture. A real cabinet-making masterpiece.
1948
Here and now VERNICI EGIDIO MILESI history started, thanks to the initiative of its founder EGIDIO MILESI which turned in a few years a small factory into one of the main stars in this amazing development.
The one shown is its first production unit, opened in Milan neighborhood just after the end of Second World War. VERNICI EGIDIO MILESI had been helping since its foundation the Italian furniture to become what it represents: a real décor object, symbol of the design and luxury which are typical Italian.
In VERNICI EGIDIO MILESI philosophy, paint had never been a “blanket on raw wood”. It was something which emphasize the design of every furniture, chairs, doors, etc. It turned a fashionable object into something unique which everybody would love to own. This way of thinking, born with its funder, has been continuing with his son, Giovanni Milesi who, as he is always used to say, “was born under a can of paints”.
VERNICI EGIDIO MILESI has been following the growth of furniture industries in Italy, becoming at the same time bigger and bigger and starting its internationalization.
1998
Therefore, in the 90’s VERNICI EGIDIO MILESI planned to build a brand-new factory to complement its previous one. A factory where production was totally computerized to get an always faster speed in answers and a full quality control, to grant the whole repeatability of each batch, being fully controlled by a PLC system.
Then, before everything else, VERNICI EGIDIO MILESI has always got an outstanding R&D department, endowed with the up-to-date testing instruments and all painting equipment to simulate the condition of use by the customers.
TODAY
That one, was the last step of its Italian operations, which in 2012 stopped, due to the terrible crises which in that year affected Italy economy. But a world-renowned company is like the mythological Phenix. It raised up again from its ashes. The world was its Country and the world was its market. That is why now it raised again, thanks to, Dr. Giovanni Milesi and here VERESI came. A brand-new name for an historical Italian technology symbol. GUANGDONG BARDESE CHEMICAL GROUP strongly believed in this project and provided its strength to reborn the original idea of technology linked with luxury finishes. Nowadays, VERESI is the real continuation of EGIDIO MILESI dreams and vision, in China and in each country VERESI is present.
